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Marketo Engage from Marketo
Offers multi-channel marketing, marketing automation, lead management, revenue attribution, and analytics as well as seamless integration with CRM systems.
Product analysis by function
Marketing Automation Platforms for Distribution & Sales
Software that automates marketing workflows, campaign management, lead nurturing, and performance tracking across digital and traditional channels.
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Campaign Management
(10 Yes /10 Known /12 Possible features)
|
Multi-channel Campaign Execution Ability to create and deploy campaigns across channels like email, social media, SMS, and print. |
Marketo Engage enables campaign deployment across email, social, SMS, and other digital channels, as indicated on product and documentation pages. | |
|
Campaign Scheduling Capability to schedule campaigns in advance for different time zones and customer segments. |
Marketo's campaign scheduler supports advance scheduling by segments and time zones. | |
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A/B Testing Functionality for split testing elements such as subject lines or offers. |
A/B testing is supported as core functionality in the Marketo platform (e.g., subject line, email variants). | |
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Segmentation Ability to segment audiences based on attributes or behaviors. |
Audience segmentation is a core feature (smart lists, filters, dynamic segments). | |
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Personalization Dynamic modification of content within campaigns based on user data. |
Personalization available with dynamic content blocks and tokens. | |
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Template Library A pre-built library of campaign and email templates. |
Template library present for emails and landing pages. | |
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Approval Workflows System for campaign reviews and approvals by multiple stakeholders. |
Approval workflows are available for campaign review and sign-off. | |
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Version Control Ability to manage revisions and restore previous versions of campaigns. |
Version control is available for assets and campaign content. | |
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Campaign Cloning Quick duplication and re-use of previous campaigns. |
Campaign cloning feature is supported. | |
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Omni-channel Coordination Orchestrate consistent messaging across all touchpoints. |
Omni-channel messaging supported via Marketo's orchestration features. | |
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Campaign Capacity Maximum number of simultaneous campaigns supported. |
No information available | |
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Audience Size Supported The number of contacts or audience members the platform can handle per campaign. |
No information available |
Lead Management & Nurturing
(10 Yes /10 Known /11 Possible features)
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Lead Capture Integration with web forms, landing pages, and offline channels to capture leads. |
Lead capture via landing pages, forms, and API is a core Marketo feature. | |
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Lead Scoring Assign scores to leads based on behavior, demographics, and engagement. |
Marketo provides rules-based lead scoring tools. | |
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Automated Lead Nurturing Rules-based email drip programs and follow-up workflows. |
Automated lead nurturing (drip programs) is a central function. | |
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CRM Integration Native or API connections to CRM systems for seamless lead handover. |
CRM integration with Salesforce, Microsoft Dynamics, etc. is a key Marketo differentiator. | |
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Duplicate Detection & Merging Automatic identification and merging of duplicate lead records. |
Duplicate detection and merge tools available for lead management within Marketo. | |
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Lead Segmentation Ability to categorize leads by attributes for targeted nurturing. |
Lead segmentation supported through dynamic lists and attributes. | |
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Lead Source Tracking Tracking the original source of each lead for ROI analysis. |
Lead source tracking displayed in Marketo lead records and reporting. | |
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Contact Enrichment Automatic enhancement of lead profiles with third-party data. |
Contact enrichment possible via integrations and third-party data services. | |
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Workflow Triggers Event-based automation for lead engagement or notifications. |
Workflow triggers supported as part of advanced campaign logic. | |
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Lead Assignment Automated routing of leads to sales or relationship managers. |
Leads can be automatically assigned using rules. | |
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Lead Database Size Maximum number of leads supported in the platform. |
No information available |
Analytics & Reporting
(9 Yes /9 Known /11 Possible features)
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Real-time Dashboards Instant visualizations of campaign and lead data. |
Real-time dashboards are shown in the Marketo interface for campaigns and leads. | |
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Customizable Reporting Ability to build custom reports with chosen metrics and filters. |
Customizable reporting is available via analytics modules. | |
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Attribution Modeling Tools to track and analyze marketing touchpoints throughout the client journey. |
Attribution modeling is included (multi-touch, revenue attribution). | |
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ROI Tracking Measurement of the financial return for each campaign or channel. |
ROI tracking is prominently featured among Marketo's core value propositions. | |
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Funnel Analysis Visualization and analytics of how leads progress through sales stages. |
Funnel analysis shown in reporting features. | |
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Export Options Download reports in multiple formats (CSV, XLS, PDF). |
Reports can be exported in various formats (CSV, Excel, PDF). | |
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Scheduled Reporting Automated periodic delivery of reports to stakeholders. |
Scheduled reporting is standard to send reports to stakeholders. | |
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KPI Monitoring Tracking and alerting of marketing key performance indicators. |
KPI monitoring available via Marketo Analytics. | |
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Data Visualization Tools Charts, graphs, and dashboards to make analytics accessible. |
Data visualization available in dashboard and report modules. | |
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Analytics API Programmatic access to analytics data for third-party tools. |
No information available | |
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Report Generation Speed Average time required to generate a report. |
No information available |
Integration & Connectivity
(6 Yes /6 Known /10 Possible features)
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Native CRM Integrations Out-of-the-box integration with major CRM systems like Salesforce or Microsoft Dynamics. |
Native CRM integrations for Salesforce and Microsoft Dynamics are available. | |
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Open API Access Availability of application programming interfaces for custom connections. |
Open API access is supported for custom integrations. | |
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Data Import/Export Support for importing and exporting contacts, data, and campaign results. |
Data import/export supported for contacts, campaigns, and results. | |
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Fund Platform Integration Connection to fund management and distribution systems. |
No information available | |
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Compliance Platform Integration Integration with regulatory compliance solutions (e.g., MiFID II, GDPR tracking). |
No information available | |
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Email Service Provider (ESP) Compatibility Plug in to third-party or preferred ESPs. |
Integrates with multiple ESPs as part of outbound messaging. | |
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Webinar/Events Integration Syncing with webinar and event platforms for lead tracking. |
No information available | |
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Marketing Data Warehousing Centralized storage for structured marketing data. |
Centralized storage and marketing data warehouse capabilities noted in documentation. | |
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Batched Data Synchronization Bulk and scheduled data transfers to reduce load and maintain consistency. |
No information available | |
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Single Sign-On (SSO) Integration with corporate authentication systems. |
Single Sign-On (SSO) available for enterprise customers. |
User Management & Collaboration
(6 Yes /6 Known /7 Possible features)
|
Role-based Access Control Customisable permissions and user roles for security and process management. |
Role-based access control is supported through user permissions. | |
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User Audit Trails Comprehensive logs of user activity for compliance and troubleshooting. |
User and admin audit trails maintained in activity logs. | |
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Multi-user Collaboration Simultaneous, real-time work on campaigns and data. |
Multi-user collaboration is supported in workspaces. | |
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Commenting & Notes Ability to annotate, comment, or tag collaborators on campaigns. |
Collaborators can comment and annotate within campaigns. | |
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Team Task Assignment Delegation of tasks or campaign steps to teammates. |
Team task assignment is supported through roles and notifications. | |
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Approval Workflows Pre-defined stages for approval and stakeholder signoff. |
Approval workflows are extensively supported for both campaign and content management. | |
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User Capacity Number of users that can simultaneously access the platform. |
No information available |
Personalization & Dynamic Content
(5 Yes /5 Known /6 Possible features)
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Personalized Email Content Dynamic insertion of individual data (e.g., name, portfolio, investment preferences). |
Personalized email content via tokens and dynamic content. | |
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Dynamic Web Content Show different website experiences based on client segment or behavior. |
Dynamic web content available through Marketo Web Personalization. | |
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Recommendation Engine AI-driven recommendations for investment products or educational resources. |
Recommendation engine present using AI modules for content/product suggestions. | |
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Conditional Messaging Automated display of content based on rules/triggers. |
Conditional messaging supported using campaign rules and smart lists. | |
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Personalization Rules Capacity Maximum number of complex rules supported for content personalization. |
No information available | |
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Multi-language Support Personalized communications in multiple global languages. |
Multi-language communications supported; localization features available. |
Regulatory Compliance & Security
(7 Yes /7 Known /8 Possible features)
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Consent Management Capture and manage client communication preferences and regulatory consents. |
Consent and preference management is part of the compliance suite. | |
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GDPR & Local Law Compliance Tools ensuring storage and use of client data meet applicable standards. |
GDPR and data privacy compliance tools are included. | |
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Audit Trails Recordkeeping of all user, system, and client actions. |
Audit trails for compliance are standard within the platform. | |
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Data Encryption Encryption of data at rest and in transit. |
Marketo encrypts data both in transit and at rest as per compliance documentation. | |
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Role-based Permissions Granular user access controls based on roles. |
Granular, role-based permissions are supported through user management. | |
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Data Retention Policies Automated enforcement of data retention and purging policies. |
Data retention and purging policies can be configured. | |
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PII Data Masking Masking of personally identifiable information in UI and exports. |
No information available | |
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Access Logging Monitoring and logging all data access and changes. |
Access logging provided in system reporting for security and compliance. |
Journey Orchestration & Automation
(4 Yes /4 Known /6 Possible features)
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Multi-step Workflow Automation Visual autoscheduling of complex marketing or sales sequences. |
Visual workflow automation builder available in Marketo for multi-step orchestration. | |
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Behavior-triggered Journeys Automatically adjust journeys based on client engagement signals. |
Behavior-based triggers form the basis of engagement programs. | |
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Journey Mapping Visualization Graphical user interface for designing and viewing customer journeys. |
Journey mapping tools available for visual campaign construction. | |
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Journey Analytics Reporting on journey progression, dropoff points, and conversion rates. |
Journey analytics included in out-of-the-box reporting. | |
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Workflow Capacity Maximum number of workflows or journeys that can be active concurrently. |
No information available | |
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Journey Length Supported Maximum number of steps or events within a single customer journey. |
No information available |
Content Management
(7 Yes /7 Known /9 Possible features)
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Centralized Content Repository Single location for management of all campaign assets (documents, banners, etc). |
Centralized content repository for managing assets is a marketed feature. | |
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Asset Tagging & Categorization Organize content through metadata and folders for easy retrieval. |
Tagging and categorization of assets supported inside the repository. | |
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Document Version Control Track changes and revert to prior versions of documents. |
Version control is provided for documents and templates. | |
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Approval Workflows for Content Structured process for internal content review and signoff. |
Approval workflows for content available via configurable approval processes. | |
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Bulk Asset Upload/Download Efficient handling of large quantities of content files. |
Bulk upload/download of assets possible via admin interface and APIs. | |
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Content Sharing & Distribution Ability to distribute content internally or with external partners (e.g. IFAs, distributors). |
Content sharing and distribution possible internally and via partner programs. | |
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Branding Controls Enforce corporate brand guidelines through templates and permissions. |
Branding controls present for email and landing page templates. | |
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Digital Rights Management Control the usage and distribution rights of digital assets. |
No information available | |
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Content Repository Size Total storage allocated for content assets. |
No information available |
Data Quality & Management
(7 Yes /7 Known /9 Possible features)
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Data Validation Automated checks to ensure records are entered in the correct format. |
Data validation performed automatically during record entry/import. | |
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Duplicate Detection Identify and flag duplicate data entries across leads, contacts, and accounts. |
Duplicate detection is standard in lead and contact management. | |
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Data Cleansing Tools Automated processes to repair, complete, or remove poor quality data. |
Data cleansing tools for de-duplication and standardization are part of platform feature set. | |
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Custom Field Support Support for a wide variety of field types and custom records. |
Custom fields supported extensively across lead, contact, and account records. | |
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Data Import Wizard Guided processes for uploading and mapping externally-sourced data. |
Import wizard guides users through data import and mapping. | |
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Change History Tracking Complete record of data modifications for audit and troubleshooting. |
Change history available in admin/audit logs for records. | |
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Data Access API Available APIs for accessing data programmatically. |
APIs for data access are available for integration and automation. | |
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Data Retention Controls Automated enforcement of data retention policies based on jurisdiction. |
No information available | |
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Data Storage Capacity Maximum database size for all customer and marketing data. |
No information available |
Support & Training
(7 Yes /7 Known /8 Possible features)
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24/7 Support Availability Access to technical support and troubleshooting around the clock. |
24/7 support availability is advertised on product site. | |
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Onboarding Services Guided onboarding and setup assistance for new customers. |
Onboarding services are included for new customers. | |
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Dedicated Customer Success Manager Named manager assisting with adoption and maximizing use of platform. |
Dedicated Customer Success Manager is offered at certain subscription levels. | |
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Knowledge Base Comprehensive self-serve documentation, FAQs, and guides. |
Knowledge base and help portal are available to all users. | |
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User Training Webinars Regularly-held training for platform end-users. |
Regular user training webinars are part of customer enablement. | |
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In-app Guidance Contextual help and walkthroughs within the application interface. |
In-app guidance/walkthroughs are integrated into the UI. | |
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Support Response SLA Published service level agreement for support response time. |
No information available | |
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Community Forums Access to a user community for sharing tips and best practices. |
Community forums provided for Marketo users (Marketo Nation). |
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Lead Management
(10 Yes /10 Known /11 Possible features)
|
Lead Capture Forms Customizable web forms to capture lead information directly into the system. |
Marketo supports custom lead capture forms as part of its lead management capabilities. | |
|
Lead Scoring Assigns scores to leads based on engagement or quality criteria. |
Marketo includes lead scoring features to prioritize leads based on behavior and attributes. | |
|
Lead Segmentation Ability to group leads for targeted communications based on attributes and behaviors. |
Marketo supports lead segmentation for targeted communications. | |
|
Automated Lead Assignment Automatically routes leads to appropriate sales or advisory staff. |
Automated lead assignment based on rules is a native feature in Marketo. | |
|
Duplicate Detection Identifies and manages duplicate lead entries. |
Duplicate detection and merging is supported to ensure clean lead data. | |
|
Lead Enrichment Automatically adds supplemental data to lead profiles (e.g., financial background, demographics). |
Marketo automatically enriches lead records with additional data via integrations. | |
|
Import/Export Leads Bulk import and export of lead data in various formats (CSV, Excel, etc). |
Bulk lead import/export using CSV/Excel is supported. | |
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Number of Leads Supported Maximum volume of leads the system can manage. |
No information available | |
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Real-Time Lead Notifications Instant alerts when new leads are captured. |
Real-time lead notifications via email/in-app alerts are supported. | |
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Lead Source Tracking Tracks where and how a lead originated. |
Marketo tracks the source of leads for marketing attribution. | |
|
Custom Lead Fields Ability to define custom data fields for unique attributes. |
Custom lead fields are configurable in Marketo. |
Campaign Management
(11 Yes /11 Known /12 Possible features)
|
Multi-Channel Campaigns Support for email, SMS, social media, and other channels. |
Supports multi-channel campaigns (email, SMS, social, web). | |
|
Personalization/Tokenization Dynamic insertion of personal or firm-specific info into campaign content. |
Enables personalization/tokenization of campaign content, including dynamic fields and tokens. | |
|
Template Library Ready-made templates for common campaign types. |
Template library available for campaign creation. | |
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A/B Testing Ability to test multiple variations of campaign elements. |
A/B testing is a standard feature in Marketo for campaign optimization. | |
|
Campaign Scheduling Plan and schedule in advance when campaigns are delivered. |
You can schedule campaigns in advance using Marketo's workflow features. | |
|
Drip Campaign Automation Automated delivery of campaign sequences based on time or user actions. |
Drip campaign automation is core to Marketo's marketing automation functions. | |
|
Event-Based Triggers Launch or alter campaigns based on client behaviors (e.g., website visit). |
Event-based triggers, such as website visits or form fills, are supported. | |
|
Contact List Management Organize and maintain campaign recipient lists. |
Marketo offers extensive contact list management for campaigns. | |
|
Campaign Performance Analytics Detailed reporting on campaign results and engagement. |
Advanced analytics and reporting on campaigns are available. | |
|
Unsubscribe/List Hygiene Tools Managing opt-outs and keeping the email list current. |
Unsubscribe management and list hygiene tools are included. | |
|
Number of Concurrent Campaigns Maximum campaigns that can run simultaneously. |
No information available | |
|
Approval Workflows Campaign content and flow requires approval from designated team members or compliance. |
Approval workflows are available for campaign and asset approvals. |
Email Marketing
(9 Yes /9 Known /10 Possible features)
|
Rich Email Editor Drag-and-drop or WYSIWYG editor for email creation. |
Marketo has a rich WYSIWYG email editor. | |
|
Responsive Email Design Templates and previews optimized for mobile and desktop. |
Templates are responsive, supporting mobile and desktop previews. | |
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Deliverability Tools Built-in checks to maximize inbox placement and sender reputation. |
Marketo provides deliverability analytics and tools for inbox placement. | |
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Bounce Management Automatic handling of hard/soft bounces and removal from future sends. |
Bounce processing and management are handled automatically. | |
|
Open/Click Tracking Monitor who opens or clicks emails. |
Open and click tracking is a standard reporting feature. | |
|
Email Throttling Controls volume/rate of outbound emails to avoid spam filters. |
Email throttling (send control) to protect reputation is configurable. | |
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SPF/DKIM/DMARC Authentication Supports modern email authentication standards. |
Marketo supports SPF/DKIM/DMARC authentication for domains. | |
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Dynamic Content Blocks Conditional display of email sections based on user data. |
Dynamic content blocks for email personalization are supported. | |
|
Send Time Optimization Automatic selection of optimal send times for highest engagement. |
No information available | |
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Email Previews Preview how email appears across devices and clients. |
Supports previewing emails across clients and devices. |
Workflow & Automation
(9 Yes /9 Known /9 Possible features)
|
Workflow Builder Visual design tool to create and modify automations and sequences. |
Workflow builder and visual automation tools are available. | |
|
Conditional Logic Branch automations based on user actions, profile data, or events. |
Conditional logic is supported in Marketo flows and automations. | |
|
Task Assignment Automatically assigns follow-ups or next actions to team members. |
Marketo automations can assign tasks/follow-ups to sales staff via integrations. | |
|
Internal Notifications Triggers for staff via email, SMS, or in-app alerts. |
Internal notifications (email, alert) for workflow steps are supported. | |
|
External Triggers Initiate automations based on events in other apps (via integration). |
External triggers can be handled via integrations, webhooks, and APIs. | |
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Delay and Wait Steps Ability to specify time delays or wait for completion before advancing. |
Delays and wait steps are available in Marketo workflows. | |
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Re-usable Workflow Templates Pre-built automation flows for common use cases (e.g., onboarding). |
Provides a library of reusable workflow templates. | |
|
Error Handling Options to manage failures in automations (e.g., fallback steps). |
Automation error handling (e.g., notify or follow-up) can be customized. | |
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Workflow Reporting Analytics to monitor and optimize automation effectiveness. |
Workflow/automation effectiveness analytics are provided. |
Integration Capabilities
(6 Yes /6 Known /8 Possible features)
|
CRM Integration Native or API connections to customer relationship management platforms. |
CRM integrations, especially with Salesforce, are a core Marketo feature. | |
|
Calendar Integration Integration with calendaring tools such as Outlook or Google Calendar. |
Calendar integration is supported, including webinar/event management. | |
|
Custodian/Portfolio Platform Integration Direct connection to financial data or portfolio management systems. |
No information available | |
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Contact Synchronization Two-way sync with contact books or directories. |
Two-way contact synchronization is supported with connected CRMs and platforms. | |
|
API Availability Public or partner APIs to support customization and other integrations. |
Marketo has open APIs for data integration. | |
|
Webhooks Real-time event-driven integrations with external systems. |
Supports webhooks for real-time integrations. | |
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Zapier/Connector Support Works with integration platforms for non-technical automation. |
Zapier/connector support is present for no-code integration options. | |
|
Number of Supported Integrations Quantity of third-party tools with available native integrations. |
No information available |
Compliance & Security
(8 Yes /8 Known /9 Possible features)
|
FINRA/SEC/GDPR Compliance Tools Support for major financial and privacy regulations (logging, archiving, disclosures). |
Compliance tools provided for GDPR and US regulations; FINRA/SEC support may require additional configuration. | |
|
Role-Based Access Controls Granular controls for user access to features and data. |
Granular role-based permissions for users/admins are available. | |
|
Audit Trail Comprehensive log of all changes and user actions. |
Marketo maintains logs/audit trails of changes and access. | |
|
Data Encryption Encryption in transit and at rest for all sensitive data. |
Data is encrypted in transit and at rest (per Adobe security documentation). | |
|
User Authentication Multi-factor authentication and secure login options. |
Multi-factor authentication and SSO are supported for users. | |
|
Data Retention Policies Controls over how long data is stored or archived. |
Data retention settings and policies can be configured at the account level. | |
|
Secure Data Export Options for encrypted download of client or marketing data. |
Secure export options available for client and campaign data. | |
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Consent Management Tools to track and manage user marketing preferences and consent. |
Consent management tools (for opt-in/out) are included to help GDPR compliance. | |
|
Anonymization/Pseudonymization Tools Ability to depersonalize data when required for compliance. |
No information available |
Analytics & Reporting
(8 Yes /8 Known /9 Possible features)
|
Customizable Dashboards User-defined dashboards for quick overview of KPIs. |
Users can customize dashboards for KPIs in Marketo. | |
|
Real-Time Analytics Live reporting on activities, leads, and campaigns. |
Real-time analytics dashboards are a core feature. | |
|
Attribution Reporting Tracks which touchpoints drive conversions. |
Attribution reporting is a strength of Marketo—attributing revenue to campaign touches. | |
|
Funnel Analysis Visualizes where leads drop off and progress through stages. |
Funnel analysis is provided with visual drop-off points and stage movement. | |
|
ROI Calculation Shows financial return for each campaign and channel. |
Automated ROI calculation and reporting are available. | |
|
Scheduled Report Delivery Automated distribution of reports to stakeholders. |
Scheduled report delivery is supported via email or shared links. | |
|
Exportable Reports Downloadable in common formats (PDF, CSV, XLS). |
Reports can be exported in PDF, Excel, and CSV. | |
|
Custom Report Builder Flexible creator for ad hoc or bespoke reports. |
Custom report builder available for ad hoc reporting. | |
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Number of Standard Reports Quantity of built-in, ready-to-use reports. |
No information available |
Client Engagement Tracking
(6 Yes /6 Known /7 Possible features)
|
Interaction History Chronological log of all communications and meetings. |
Complete interaction history for each lead is available in the platform. | |
|
Website Activity Tracking Tracks prospect/client visits and behaviors on firm sites. |
Website activity and behavioral tracking is built-in via Marketo tracking scripts. | |
|
Event Attendance Tracking Monitors registration and participation in webinars, seminars, etc. |
Event attendance for webinars and online events can be tracked (when integrated). | |
|
Survey/Feedback Tools Collects client satisfaction or NPS scores. |
Marketo supports surveys and feedback capture, including NPS. | |
|
Document Engagement Analytics Tracks when client-facing documents are opened or read. |
Document engagement analytics (e.g., downloads, opens of shared files/links) supported via integrations. | |
|
Communication Frequency Analytics Monitors how often clients are contacted. |
Analytics for communication frequency can be generated from activity logs. | |
|
Time to Initial Response Average response time from lead inquiry to first contact. |
No information available |
Content Management
(7 Yes /7 Known /7 Possible features)
|
Content Library Central repository for marketing collateral, templates, disclosures, etc. |
Marketo maintains a content library for all assets and templates. | |
|
Version Control Tracks changes and access to documents over time. |
Version control for content/assets is available. | |
|
Approval Workflows Content must be reviewed/approved before use. |
Approval workflows are available for marketing content and assets. | |
|
Search and Tagging Quickly locate and filter content by tags, categories, keywords. |
Search, categorization, and tagging are robust in content management. | |
|
Personalized Content Distribution Delivers specific content to target segments or individuals. |
Personalized content distribution is supported based on segmentation/attributes. | |
|
Integration with Client Portals Ability to publish or share content directly to portals. |
Integration with client portals is achievable via APIs and partner tools, although may require setup. | |
|
Content Expiry/Retention Settings Automatic management and archiving of outdated content. |
Marketo allows content expiration and retention policy settings. |
User Experience & Accessibility
(4 Yes /4 Known /7 Possible features)
|
Mobile App Availability Is there a native mobile application for advisers and/or clients? |
Adobe Marketo Engage provides a mobile app for some use cases. | |
|
Browser Compatibility Works on all major browsers without loss of functionality. |
Full browser compatibility (Chrome, Edge, Firefox, Safari) is supported. | |
|
Customizable User Interface Users can adapt layout, dashboards, and key settings. |
Users can customize dashboard widgets and some aspects of UI. | |
|
Accessibility Compliance Supports standards for screen readers and accessible navigation. |
No information available | |
|
Multi-Language Support User interface and communications available in various languages. |
No information available | |
|
User Training Resources Guides, videos, or embedded help for staff onboarding. |
Extensive training resources available (knowledgebase, videos, community, documentation). | |
|
System Uptime Average percentage of time system is available during a year. |
No information available |
Scalability & Performance
(2 Yes /2 Known /7 Possible features)
|
Concurrent User Capacity Maximum number of users that can be active at the same time. |
No information available | |
|
Bulk Data Handling Support for large lists, imports, and batch campaign actions. |
Marketo supports very large campaign lists and bulk operations. | |
|
Cloud Hosting Is the platform hosted in a scalable cloud environment? |
Platform is hosted on cloud infrastructure (Adobe cloud). | |
|
Performance SLAs Documented guarantees on speed and reliability. |
No information available | |
|
Auto-Scaling Infrastructure System can dynamically expand resources based on usage. |
No information available | |
|
Data Storage Limit Maximum size of data that can be stored. |
No information available | |
|
API Call Rate Limit Maximum API calls supported per second/minute. |
No information available |
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